Google AdWords campaigns are one of the most effective ways today to make Google work for your business and increase traffic to your site. The number of people conducting web searches before making purchasing decisions is climbing every day. Many business owners have heard about ways to use “paid search” to drive the right people to their website, however, they aren’t aware just how to get an effective campaign in place. If you’re a business owner with a website, we’re here to share 4 reasons why you should consider using Google AdWords & paid search for your business.
Reason # 1: Targeted results
Nothing can be less productive than marketing to the wrong audience. Think about a traditional radio or print ad where advertisers are gambling that the audience may or may not be interested in their message based on things like listener or reader demographics. Google AdWords alleviates that problem by only showing your advertisements in search results when a potential customer is searching using keywords you've specified in your AdWords campaigns. If they're searching for what you're offering, you already know they're interested!
Tip: In order to have an effective paid search campaign through Google AdWords, you must know what keywords your prospective customers are using to find your products and services. This can be time consuming and confusing if you are not accustomed to doing this type of research, so you should consider consulting a professional to help you get things set up properly!
Reason #2: Pay Per Click
With Google AdWords, you only pay when someone clicks your ad and lands on your website. Because of Google’s ability to track data with AdWords, utilizing a PPC marketing approach allows you to precisely track your ROI, which only became possible when advertising went digital. Think about how the demand for magazine ads would change if a company could only pay for the ad when someone reads it.
Reason #3: Adjust Your Campaigns in Real-time
Let’s face it, companies evolve, it's part of the process of being successful. If your organization is exploring new initiatives, wants to reach a new audience, or is revamping its competencies, the timing for an AdWords campaign could be perfect. Best of all, you can adjust your AdWords campaigns, and see your changes reflected in real time – perfect for an evolving and growing business.
Reason #4: It's a scalable and trackable solution
Paid search with Google AdWords is scalable -- it works to the degree you need it to, when you need it, and you can always dedicate more or less of your budget to it. While initiatives such as search engine optimization (SEO) are effective over time, paid search can be used to jumpstart traffic to your website, or provide fast results on a one-time project.
Your AdWords account allows you to track the effectiveness of your campaigns and adjust them quickly so you're not wasting money on ads that are not converting to leads or sales.
You can differentiate your business by capturing the targeted web traffic your competitors may be missing!
OK - I am ready to have a Google AdWords campaign created for our company, now what?
Some digital marketing strategies are better suited for business owners to implement in-house than others. Google AdWords can be tough to master, and it's easy to waste a lot of time and money on your learning curve. It’s important to remember that by investing in the correct set-up from the beginning, you will experience a greater return down the road.
Make sure you (or your internet marketing company) know how to:
- Complete keyword research to determine the most effective words to use in your AdWords campaigns
- Set up Google Analytics properly to track AdWords campaign conversions
- Design and configure attractive & effective landing pages that are hidden from the main navigation of your site
- Capture web leads and integrate with a customer relationship management (CRM) system like Salesforce
- Monitor and analyze campaign results & conversions and make adjustments to maximize your budget
All in all, people search the internet far and wide for information they need. If you’d like to increase traffic to your website, utilizing paid search campaigns can ensure that the right targeted individuals find your business.