Remember this, too: Always double-check the name of your Twitter account before posting a tweet at work.
It’s a very good idea to choose different platforms for your personal and professional Twitter accounts. For example, if you use HootSuite for your professional account, use TweetDeck for your personal account. You’re less likely to confuse the two systems, thereby keeping you and your brand out of hot water!
American Red Cross (@RedCross)
“Ryan found two more 4 bottle packs of Dogfish Head's Midas Touch beer.... when we drink we do it right #gettngslizzerd.”
The Red Cross used a little humor to diffuse the situation, following up with the tweet: “We’ve deleted the rogue tweet but rest assured the Red Cross is sober and we’ve confiscated the keys.”
Twitter (@Twitter)“I don’t know how Enrique Iglesias ended up in my iTunes but Escape is a catchy f*!#$%’ song! http://bit.ly/bcY3wm Sing, Enrique! Sing!”
U.S. Secret Service (@SecretService)“Had to monitor Fox for a story. Can’t. Deal. With. The. Blathering.”
Chrysler (@ChryslerAutos)“I find it ironic that Detroit is known as the #motorcity and yet nobody knows how to f*!#$%@ drive”
KitchenAid (@KitchenAidUSA)“Obamas gma even knew it was going 2 b bad! 'She died 3 days b4 he became president'. #nbcpolitics”
This tweet, posted during the Presidential Debate on NBC, was followed with: “Deepest apologies for an irresponsible tweet that is in no way a representation of the brand's opinion. #nbcpolitics.”
StubHub (@StubHub)“Thank f*!# it's Friday! Can't wait to get out of this stubsucking hell hole.”
StubHub tweeted: “We've deleted an unauthorized tweet made from this Twitter handle. We apologize to all of our followers for the inapropriate language used.” No sense of humor there.
Are you worried about rogue tweets on your account? If so, it may be time to consider hiring a marketing "un-agency" to help you out! We take Twitter and social media management very seriously, and we know that our work is a reflection of our client's brand.