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Use an Ideal Customer Profile to Spot Bad Customers

December 27, 2016 by Will Kerschbaum
Found in: Content Marketing, Inbound Marketing, Buyer Personas

fake nose and glasses -- can you spot your ideal customer?

There was a time when our agency would do business with anyone who wanted to work with us. It helped ensure that our people had a paycheck at the end of the month, and we were getting a lot of projects that we were good at. What's not to love, right?

But we discovered that many of our good-paying clients were also our worst clients. We bent over backwards for them time and time again to do amazing work, but we weren't enjoying the work and the clients were never fully satisfied. What went wrong?

5 Videos from INBOUND 2016 Every Marketer Should See

December 21, 2016 by Will Kerschbaum
Found in: Inbound Marketing, HubSpot

young businesswoman watching a video on her laptop - undoubtedly one of the videos from INBOUND 2016 every marketer should see

If you missed INBOUND 2016, your moment has arrived. Now you can see all the sessions and keynotes you missed the first time around. In fact, it’s better than attending live, because you’d never be able to sit in on all the sessions contained in HubSpot’s Content Library!

6 SEO Tools for Ranking on Page 1 of Google

December 14, 2016 by John Hodge
Found in: Inbound Marketing, Search Engine Optimization

woman with binoculars

Organic search is one of the top channels B2B marketers rely on for driving traffic to their websites. But if you don't get listed on the first page of search results, you might not get found at all.

In fact, competition is so high, click-through rates fall off dramatically from the #1 position to #2 in search results. About 76% of organic clicks occur on the first page, and 33% of organic clicks occur on position one! Clicks on the very next position decrease by more than half at 15%!

Inbound Marketing Around the Web—December 2016

December 08, 2016 by Will Kerschbaum
Found in: Content Marketing, Inbound Marketing

Girl with Snowman

Zoinks! Holiday season already?! The holidays can be stressful for marketers, because there’s added pressure to see a healthy bump in sales at the end of the year. But they sneak up so fast. And what’s the best way to take advantage of the holidays—especially if you’re a B2B marketer?

Here’s a handful of helpful holiday marketing tips—our gift to you. Happy holidays.

It’s Not Too Late! Get Your Inbound Marketing in Order Before 2017

November 22, 2016 by Will Kerschbaum
Found in: Content Marketing, Inbound Marketing

wbg-hourglass-sand.jpg

2017 is the Year of the B2B Marketer. Didn’t know that? It’s true; and you can make 2017 your best year yet. No matter how messy or disorganized your digital marketing may have been this year, you can run a successful inbound machine that converts more leads and wins more customers.

You’ve already mastered the first step toward that goal—you’re finding hugely valuable information from our blog! But there are a lot of moving parts to inbound marketing—and, let’s face it, HubSpot isn’t the easiest platform to set up from scratch. If your digital marketing isn’t optimized, or your HubSpot account isn’t set up properly, you’ll struggle to see the ROI that’s possible.

If you want to achieve greater success in 2017, you’ll need to get your inbound marketing in proper working order...before the new year begins.