A content curator is not so different from a museum curator. A museum curator surveys all of the artwork available to them and picks and chooses the pieces they believe are most suitable to exhibit. Similarly, content curators sift through the vast amount of content available on the internet, honing in on that which they believe most relevant to their audience.
For businesses, a key part of content curation is understanding who that audience is. Before developing a curation strategy, it is important to define your audience and user goals. Knowing who your user is and what they hope to gain will help you in curating content your audience values, and will help establish your business as a source of expertise and thought-leadership.
How to Find Great Content to Share with Your Network
Content comes in many forms, whether it be an article, a video, a photo, an infographic, a quote, etc. It is easy to get lost in the sea of what is available. Here are some quick tips on finding content that best fits your needs:
1) Use your current network to help you find great content
Chances are, you are already following a number of other businesses, news outlets, and other types of accounts on Facebook, Twitter, Pinterest, etc. One of the best resources for good content is your current network. See what other people are talking about and sharing - you will probably find that content that is relevant to the people you follow, is also relevant to the people following you.