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Blogging: Get Started or Get Left Behind

Inbound MarketingIn today’s digital media landscape, engaging with clients online is more important than ever before. According to HubSpot, businesses that blog convert 70% more leads than those who do not! However, many business owners remain skeptical about the benefits of blogging. Below we address some common blogging objections from business owners:

1.  "I have no idea how to write a blog"

You are more linguistically minded than you think!  Why? You know your business and audience best. To write a successful, engaging blog: think about content. Take a few minutes to bullet-point a few ideas about what you want to communicate to your audience. Then, expound upon these ideas. Some key questions to ask yourself:

  • Who are my buyer personas? What kind of audience do I want to attract?

  • How will my blog shape my brand?

  • What does my audience want to know about my company, services, and products?

  • What tips and advice can I share with my audience?
  • How can I educate my audience about what I do and why I’m passionate about it?

2. "I don't have time to blog"

This is an understandable objection. Many business owners wear more than one, three, five or more hats and really don’t have time to blog. The fact is that you need to make time for it. Remember the statistic mentioned earlier--businesses that blog convert 70% more leads than those who don’t blog? In terms of inbound marketing, the most important thing your company can do is create a blog. Otherwise you run the risk of getting left behind. If you can't write and maintain a blog, delegate it to your marketing team. Remember, online readers tend to scan articles. So make your blog posts between 300-600 words. Once you have a consistent writing habit, you will see that writing doesn’t take that much time!

3. "I'm not seeing the results from blogging"

Generally, when business owners say this, they’re referring to the fact that blogs don’t typically show massive online traffic results overnight. This is true, but it’s important to know that the benefits of blogging regularly accumulate over time. It’s important to redefine your idea of a successful blog by becoming knowledgeable about its benefits:

  • SEO: Google’s search system no longer ranks sites based solely off of its keywords, but by the amount of regularly updated content. This may explain why businesses that blog have 55% more web visitors. Even if no one reads your blog, you are creating content that Google loves and will help you with SEO.

  • Builds a positive reputation: blogging communicates to your audience that you are knowledgeable and passionate about your field. This helps foster a relationship of trust and loyalty with your audience.

  • Creates sustainable business growth: building a strong, positive reputation and keeping up with search engine competition helps set up your business for long-term success.

While you may not see overnight results, if you can stay optimistic and continuously post quality content, you will see positive results.

Next steps

We hope you take the time to create an excellent, content-driven blog! Practical ways to get started:

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