Many marketers – especially those working in businesses that sell primarily in the B2B sector – have embraced inbound marketing. HubSpot’s State of Inbound 2015 report found that inbound is the “core marketing strategy” for companies with 25-200 employees that are beginning their growth phase or are “fighting for growth.” Companies with more than 200 employees tend to use inbound and outbound strategies equally.
Yet doing inbound marketing well takes considerable time, money, and staff resources. We run into many companies that have tried to implement inbound on their own and they tell us they're overwhelmed by the effort, and underwhelmed – and very frustrated – with their results. What’s more, they find that the results that did come didn’t come fast enough and their marketing team was burned out by the end of the year.