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The Whole Brain Group

Recent Posts

KISS your Inbound Marketing Efforts in 2017

September 14, 2016 by The Whole Brain Group
Found in: Inbound Marketing

couple kissing on a street

Many marketers – especially those working in businesses that sell primarily in the B2B sector – have embraced inbound marketing. HubSpot’s State of Inbound 2015 report found that inbound is the “core marketing strategy” for companies with 25-200 employees that are beginning their growth phase or are “fighting for growth. Companies with more than 200 employees tend to use inbound and outbound strategies equally.

Many companies embrace HubSpot’s inbound marketing methods and tools, enjoying the platform’s proven and substantial return-on-investment.

Yet doing inbound marketing well takes considerable time, money, and staff resources. We run into many companies that have tried to implement inbound on their own and they tell us they're overwhelmed by the effort, and underwhelmed – and very frustrated – with their results. What’s more, they find that the results that did come didn’t come fast enough and their marketing team was burned out by the end of the year.

4 Trends for 2017 Marketing and Sales Budget Planning

September 09, 2016 by The Whole Brain Group
Found in: Inbound Marketing, Lead Generation, Budget

businesswoman looking at trend data on her computer

If you're not already planning for your company’s 2017 marketing and sales budget, it's on your horizon! As you continue with your planning process, here are four trends that could have a great effect on your marketing efforts. These trends no doubt will also influence how you perform your marketing strategies.

Get Your Data in Order for Your 2017 Marketing Budget

August 30, 2016 by The Whole Brain Group
Found in: Inbound Marketing, Budget

man standing over a table with pen in his hand making notes on papers with graphs

It’s easy to get lost in the weeds of details when it’s time to start working on your 2017 marketing plan. Many marketing directors find it difficult to prioritize all of the moving parts and soon find themselves trying to master an ever-expanding set of tools, activities, line items, and resources that might be valuable next year. It’s like trying to stuff a glut of high-tension springs into a tiny box and not getting the latch hooked in time—it’s all under a lot of pressure and it explodes into a big mess. 

4 Essentials for Any Marketing Budget Planning Session

August 23, 2016 by The Whole Brain Group
Found in: Inbound Marketing, Budget

businesspeople gathered around a table with papers and post-it notes making plans

If you’re not already well into next year’s marketing plan budget setting sessions, you soon will be. As with any endeavor, planning is key, even if it’s planning your planning session!

Here are four considerations you need to have in place before planning out your marketing budget that are critical to your success. 

What Gaps Are in Your B2B or Professional Services Inbound Plan

August 12, 2016 by The Whole Brain Group
Found in: Inbound Marketing, Budget

What_Gaps_Are_In_Your_B2B_Or_Professional_Services_Inbound_Plan.jpg

As you look back over your 2016 marketing efforts to see which spend brought the best bang for your proverbial buck, keep a careful lookout for any gaps you may have in your inbound marketing efforts. Where were you weak? Where were you strong? What did you miss entirely? In other words, and to paraphrase the London Tube warning, mind your gaps.