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The Whole Brain Group

Recent Posts

KISS your Inbound Marketing Efforts in 2017

September 14, 2016 by The Whole Brain Group
Found in: Inbound Marketing

couple kissing on a street

Many marketers – especially those working in businesses that sell primarily in the B2B sector – have embraced inbound marketing. HubSpot’s State of Inbound 2015 report found that inbound is the “core marketing strategy” for companies with 25-200 employees that are beginning their growth phase or are “fighting for growth. Companies with more than 200 employees tend to use inbound and outbound strategies equally.

Many companies embrace HubSpot’s inbound marketing methods and tools, enjoying the platform’s proven and substantial return-on-investment.

Yet doing inbound marketing well takes considerable time, money, and staff resources. We run into many companies that have tried to implement inbound on their own and they tell us they're overwhelmed by the effort, and underwhelmed – and very frustrated – with their results. What’s more, they find that the results that did come didn’t come fast enough and their marketing team was burned out by the end of the year.

4 Trends for 2017 Marketing and Sales Budget Planning

September 09, 2016 by The Whole Brain Group
Found in: Inbound Marketing, Lead Generation, Budget

businesswoman looking at trend data on her computer

If you're not already planning for your company’s 2017 marketing and sales budget, it's on your horizon! As you continue with your planning process, here are four trends that could have a great effect on your marketing efforts. These trends no doubt will also influence how you perform your marketing strategies.

Get Your Data in Order for Your 2017 Marketing Budget

August 30, 2016 by The Whole Brain Group
Found in: Inbound Marketing, Budget

man standing over a table with pen in his hand making notes on papers with graphs

It’s easy to get lost in the weeds of details when it’s time to start working on your 2017 marketing plan. Many marketing directors find it difficult to prioritize all of the moving parts and soon find themselves trying to master an ever-expanding set of tools, activities, line items, and resources that might be valuable next year. It’s like trying to stuff a glut of high-tension springs into a tiny box and not getting the latch hooked in time—it’s all under a lot of pressure and it explodes into a big mess. 

Most Important KPIs By Funnel Stage: Awareness

August 25, 2016 by The Whole Brain Group
Found in: Inbound Marketing, Budget

man standing against a chalkboard that has drawings of graphs and metrics on it

You know that planning a solid marketing budget for next year means you'll need to carefully track and study your key performance indicators (KPIs). But with so much data and information available, where do you start? And once you start, how do you know which KPIs have the greatest value to you?

The goal is high-value KPIs. But to get there, start with a base. We work with our clients to align your marketing and sales efforts in order to generate the most revenue, and we start by segmenting your metrics by the three stages of your customers’ buying process:

4 Essentials for Any Marketing Budget Planning Session

August 23, 2016 by The Whole Brain Group
Found in: Inbound Marketing, Budget

businesspeople gathered around a table with papers and post-it notes making plans

If you’re not already well into next year’s marketing plan budget setting sessions, you soon will be. As with any endeavor, planning is key, even if it’s planning your planning session!

Here are four considerations you need to have in place before planning out your marketing budget that are critical to your success.