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The Whole Brain Group

Recent Posts

How Ready for Inbound Marketing Are You... Really?

March 15, 2017 by The Whole Brain Group
Found in: Inbound Marketing, inbound readiness

 

WBG-ready-for-inbound.jpg

As inbound marketing continues to become the new standard of B2B marketing, more companies are buying into it more quickly. The good news for marketing directors is that it takes less effort to get the CEO to sign on with inbound. But it also means some companies are jumping into the pool without their water wings. And when they hit the water, they suddenly realize they don't know how to swim yet.

What Does Inbound Look Like For a B2B Company?

March 09, 2017 by The Whole Brain Group
Found in: Content Marketing, Lead Conversion, content conversion

fitting the puzzle pieces together

At this point, you’re probably aware that inbound marketing is a great way to increase traffic and convert leads into customers. You know that it’s a targeted approach to marketing, as opposed to traditional marketing’s more scattershot approach. But how do you incorporate inbound into your B2B company’s marketing plan? Let’s take a look at what inbound would look like for your organization.

4 Must-Have Marketing Budget Line Items for 2017 (or Extras for 2016)

September 27, 2016 by The Whole Brain Group
Found in: Inbound Marketing, Budget

Girl reaching into box to grab cookies

Our series on preparing for and creating your 2017 marketing budget has some built-in “let’s do this!” action steps:

These posts provided terrific high-level information that's a useful foundation to build upon. But today, we're getting specific.

Looking for a Marketing Unicorn with a Time Machine?

September 16, 2016 by The Whole Brain Group
Found in: Content Marketing, Inbound Marketing, Social Media

bird's eye view of a man's hands working furiously on four tasks at once at his desk

Many people think marketers have it easy: open up the laptop and come up with great marketing strategies. Let the leads roll in!

But good marketing isn’t easy. The Pulitzer Prize-winning sportswriter Red Smith once said that writing is effortless: all you need to do is “sit down at the typewriter, open your veins, and bleed.”

Good marketing is pretty much the same way, especially when it’s inbound marketing arguably the best form of digital marketing available today. A solid inbound strategy takes time to strategize, create, and implement – and even more time to do it over and over and over again. (Inbound’s results can start slow, and then grow to a return on investment that's little short of phenomenal.)

Don't-Miss Marketing Event: Digital Summit Detroit

September 15, 2016 by The Whole Brain Group
Found in: News/Events

Detroit Skyline - location of Digital Summit Detroit 2016

This year's Digital Summit is coming back to Detroit next month, October 11-12, and it's shaping up to be the best DS Detroit ever! Dozens of industry-leading brands will present over 45 sessions on topics that are crucial to your digital strategyincluding Marketing, UX & Design, Search, Content, Mobile, and more. 

The Whole Brain Group is a proud sponsor of Digital Summit Detroit. It's the place to learn the latest strategies, tactics, and trends to make your digital marketing a success. Join us for 2 days of jam-packed content, inspiring speakers, and killer networking at The Westin Detroit in Detroit, MI. Special keynote speakers include bestselling author Seth Godin and Marketing Prof’s Ann Handley.