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The Whole Brain Group

Recent Posts

4 Must-Have Marketing Budget Line Items for 2017 (or Extras for 2016)

September 27, 2016 by The Whole Brain Group
Found in: Inbound Marketing, Budget

Girl reaching into box to grab cookies

Our series on preparing for and creating your 2017 marketing budget has some built-in “let’s do this!” action steps:

These posts provided terrific high-level information that's a useful foundation to build upon. But today, we're getting specific.

Looking for a Marketing Unicorn with a Time Machine?

September 16, 2016 by The Whole Brain Group
Found in: Content Marketing, Inbound Marketing, Social Media

bird's eye view of a man's hands working furiously on four tasks at once at his desk

Many people think marketers have it easy: open up the laptop and come up with great marketing strategies. Let the leads roll in!

But good marketing isn’t easy. The Pulitzer Prize-winning sportswriter Red Smith once said that writing is effortless: all you need to do is “sit down at the typewriter, open your veins, and bleed.”

Good marketing is pretty much the same way, especially when it’s inbound marketing arguably the best form of digital marketing available today. A solid inbound strategy takes time to strategize, create, and implement – and even more time to do it over and over and over again. (Inbound’s results can start slow, and then grow to a return on investment that's little short of phenomenal.)

Don't-Miss Marketing Event: Digital Summit Detroit

September 15, 2016 by The Whole Brain Group
Found in: News/Events

Detroit Skyline - location of Digital Summit Detroit 2016

This year's Digital Summit is coming back to Detroit next month, October 11-12, and it's shaping up to be the best DS Detroit ever! Dozens of industry-leading brands will present over 45 sessions on topics that are crucial to your digital strategyincluding Marketing, UX & Design, Search, Content, Mobile, and more. 

The Whole Brain Group is a proud sponsor of Digital Summit Detroit. It's the place to learn the latest strategies, tactics, and trends to make your digital marketing a success. Join us for 2 days of jam-packed content, inspiring speakers, and killer networking at The Westin Detroit in Detroit, MI. Special keynote speakers include bestselling author Seth Godin and Marketing Prof’s Ann Handley. 

KISS your Inbound Marketing Efforts in 2017

September 14, 2016 by The Whole Brain Group
Found in: Inbound Marketing

couple kissing on a street

Many marketers – especially those working in businesses that sell primarily in the B2B sector – have embraced inbound marketing. HubSpot’s State of Inbound 2015 report found that inbound is the “core marketing strategy” for companies with 25-200 employees that are beginning their growth phase or are “fighting for growth. Companies with more than 200 employees tend to use inbound and outbound strategies equally.

Many companies embrace HubSpot’s inbound marketing methods and tools, enjoying the platform’s proven and substantial return-on-investment.

Yet doing inbound marketing well takes considerable time, money, and staff resources. We run into many companies that have tried to implement inbound on their own and they tell us they're overwhelmed by the effort, and underwhelmed – and very frustrated – with their results. What’s more, they find that the results that did come didn’t come fast enough and their marketing team was burned out by the end of the year.

4 Trends for 2017 Marketing and Sales Budget Planning

September 09, 2016 by The Whole Brain Group
Found in: Inbound Marketing, Lead Generation, Budget

businesswoman looking at trend data on her computer

If you're not already planning for your company’s 2017 marketing and sales budget, it's on your horizon! As you continue with your planning process, here are four trends that could have a great effect on your marketing efforts. These trends no doubt will also influence how you perform your marketing strategies.