<img height="1" width="1" alt="" style="display:none" src="https://www.facebook.com/tr?id=865191673508910&amp;ev=NoScript">

Marisa Smith

Recent Posts

9 Tips for Developing Your 2017 Sales and Marketing Strategy

September 29, 2016 by Marisa Smith
Found in: Inbound Marketing, Sales & Marketing

closeup of chess pieces on a chess board

You want a strong start to 2017. Awesome! But if you want to see greater marketing results next year, you'll need to use the remaining time in 2016 to set the stage for January 1st.

The best way to start the year off right is to gather your sales and marketing team together for a series of planning sessions to get everyone aligned and headed in the same direction. Follow these steps to learn from the past, dream big, and put together a sensible plan for achieving your goals in 2017!

Inbound Marketing Strategy Helps EOS Worldwide Grow With Impressive Results

June 29, 2016 by Marisa Smith
Found in: Inbound Marketing, Lead Generation

Inbound Marketing Strategy Helps EOS Worldwide Grow With Impressive Results

EOS Worldwide has been a successful client at The Whole Brain Group since 2014. EOS Worldwide is a growing organization of entrepreneurs who are passionate about helping other business leaders succeed. These entrepreneurs use the Entrepreneurial Operating System® (EOS®) to power their companies with a set of simple, practical, real-world tools designed to improve accountability, focus, and results. With over 16 years of history and more than 16,800 companies currently using the tools, EOS is a proven system that consistently helps companies achieve more revenue, growth and profit while delivering a better balance of life to business owners and leaders.

4 Ways Inbound Sales Outperforms Legacy Sales Every Day

April 07, 2016 by Marisa Smith
Found in: Inbound Marketing, Sales & Marketing

4 Ways Inbound Sales Outperforms Legacy Sales Every Day

The way buyers make decisions to purchase products and services has changed dramatically in the past few years—people are more educated than ever, and they’re typically turned off by traditional sales tactics.

The role of the salesperson has been transformed from product information gatekeeper to educator and advisor. Most people have answered all of their basic questions by doing their own research, so when they finally engage with a salesperson they want them to add value. They’re looking for experienced advice, deep industry and product knowledge, and personalized guidance from someone they can trust.

If you haven’t realized it by now, it’s officially time to change the way you sell and match your approach to the way people buy today.

[INFOGRAPHIC] What is Inbound Marketing?

March 22, 2016 by Marisa Smith
Found in: Content Marketing, Whole Brain Blog, Inbound Marketing, syndication

[INFOGRAPHIC] What Is Inbound Marketing?

Traditional marketing techniques involve ads such as commercials, billboards, and direct mail which can be costly and difficult to measure. Since your message is going out to all sorts of people who might not want your product or are not ready to buy, traditional marketing can be like taking a shot in the dark.

Inbound marketing instead focuses on targeted techniques such as content creation, search marketing, and social media that help potential buyers find your business when they are ready to buy. This brings better, more qualified leads into your sales funnel. And, although inbound marketing does involve effort, the cost is typically significantly less than traditional marketing — with much better rewards.

3 Things Your Sales Team Needs From Your Marketing Team

March 01, 2016 by Marisa Smith
Found in: Inbound Marketing, Sales, Smarketing, syndication

3 Things Your Sales Team Needs From Your Marketing Team

Sales and marketing go hand in hand. Without effective marketing, there are no prospects to sell your product to. Without sales people to convert those prospects into customers, your marketing efforts are wasted.

In a small company, sales and marketing functions are often the responsibility of one or two people with blended roles—so communicating goals and priorities is often simpler and clearer. But as an organization grows and teams begin to form, the lines of communication often begin to break down.

It's not uncommon for marketing teams to have very little knowledge of the sales process, and for sales teams to be clueless about the effort required to generate the leads they're following up on.