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Donna Campbell

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4 Ways Power has shifted to the Buyer (and what Sales can do to adapt)

May 16, 2017 by Donna Campbell
Found in: Inbound Sales, Inbound Marketing, Sales & Marketing

Adapting to your buyer

Back in the dark ages (or twenty years ago) buyers relied primarily on sales people, just like you, to answer their questions. They depended on you for information, and if you could convince the buyer that your product could help them, you could close the sale. It was a simpler time.