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Ben Jessup

Recent Posts

The 3 R's of Content Marketing

March 31, 2017 by Ben Jessup
Found in: Content Marketing

reuse refresh reimagine

As a kid, the three R's (Reduce, Reuse and Recycle) were grilled into my brain. This ensured that I would not pollute the earth with more garbage. That lesson also applies to content marketing. By Using the R's of content marketing: Reuse, Refresh, and Reimagine, you can reduce marketing polution, and improve lead generation.

Your S&%$ is Cool to Your Audience

March 23, 2017 by Ben Jessup
Found in: Content Marketing, Inbound Marketing

Your Audience Loves You

You know a lot about your particular industry. Like, A LOT. You could write a very detailed blog post about one aspect of it, but you have one question: who will read it? Or at least, who will read it to actually get the information, not as a sleep aid?

Don’t Push for a Marketing Budget You Don’t Need

September 20, 2016 by Ben Jessup
Found in: Inbound Marketing, Budget

wastebasket with crumpled marketing budget papers

You’ve crunched the numbers, you’ve planned for Murphy’s Law, and you have a rock solid marketing budget. But it’s a lot bigger than last year’s budget, and the chances are real good that it’ll get shot down.

Don’t sweat it yet—there may be ways you can reduce your marketing budget without sacrificing quality. I’ll walk you through them.

How to Set up Your Marketing for Greater Success in 2017

September 12, 2016 by Ben Jessup
Found in: Inbound Marketing, Budget

close up of business people planning at a table with lots of papers and coffee mugs

We’re coming into the home stretch of the year, and it’s time to evaluate how your marketing efforts have been going this year. For a lot of marketing directors, it’s a stressful activity because it forces you to realize how big that final push is going to be.

But there’s a way to frontload your planning so that you can accomplish your goals much easier. Want to set up your marketing efforts for greater success in 2017? Here’s what we do.

Most Important KPIs by Funnel Stage: Consideration

September 02, 2016 by Ben Jessup
Found in: Inbound Marketing, Budget

group of businesspeople looking at graphs pinned on a wall and considering their options

As you’re preparing your marketing budget for the next year, you’ll need to understand the effectiveness of your marketing efforts at each stage of the sales funnel—at the Awareness, Consideration, and Decision stages. Knowing where you’re succeeding and what areas need the most attention in the next year will help guide your budgeting decisions.

We’ve already walked you through tracking your Awareness metrics. Next you’ll need to track your effectiveness at the Consideration stage. That means you’re tracking metrics that show you how well you’re converting visitors into leads.